“If you have a product people can play with, make sure you can bring it. The whole point of face-to-face marketing is so people can touch and feel things.”
David Brull, VP of Marketing for the Trade Show Exhibitors Association
Ensuring the traffic of customers at trade shows is important to any company. With new and innovative ways of doing business, it is important for companies to ensure that they are utilizing the resources available. When customers can interact with the goods or services that your company offers, it is highly likely that these types of interactions through the use of Apps, will stimulate conversation and end user input.
Examples of apps used at trade shows include 3D displays, animations or games, which customers can become actively involved with.
Here is a video showing how National Geographic brought their publication to life:
Amongst those attending trade shows, there has been a rise in the number of those utilising "smart devices", growing from 50% of trade show attendees to 90% over the next two years (Exhibitionnews.co.uk, 2013). Exhibition stands displaying devices such as IPads become immediately more appealing than a stand with business cards and flyers. It is believed that it will be beneficial for businesses to explore the world of apps in order to display their company information and data in the long-term. More information can be found at: IPad Apps for trade shows
References:
an example can be found at: http://www.crowdcompass.com/
exhibitors.http://www.exhibitionnews.co.uk/featuredetails/211/food-for-thought-apps-the-way-to-do-it
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