In recent
years, virtual market growth has increased and more and more companies are
getting involved, this market boom has increased rather rapidly. The current
analysis from TechNavo, discusses that “the Global Virtual Events market
is to grow at a CAGR of 53.10 percent over the period 2012-2016".
One of the major factors contributing to the
market growth is an increased demand for high attendance at events, therefore
businesses are looking at alternative ways to reach audiences. The Global
Virtual Events market has also been witnessing the emergence of hybrid events
which is a combination of both "live" face-to-face events with a
"virtual" aspect of the event included. Examples include:
- Live audio/visual streaming of speakers
- Live commentary
- Online chat
- Live blogs
- Social media
- Event photographs
Will hybrid events become the definitive way to produce a successful event experience?
References:
Publisher Infiniti Research Ltd Dec (2012) >http://www.reportstack.com/product/92028/global-virtual-events-market-2012-2016.html
Naperville, IL -- (SBWIRE) -- 02/13/2013 >http://www.sbwire.com/press-releases/global-virtual-events-market-2012-2016-new-report-206413.htm
It is interesting to see the ways in which live and virtual elements are being brought together to establish hybrid events. With the experience I have I would say that 'static' events are a thing of the past and events, in this tech savvy time, require clear cut elements of online and virtual to remain relevant. This would assist in taking full advantage of communication channels between businesses and their potential target audiences. Do you have some examples of events that have adopted the hybrid event strategy successfully?
ReplyDeleteHi Courtney, Thanks for your comment. In regards to companies that have been successful using a hybrid event strategy, Cisco Live is a great example. InExpo.com describes the event as "Award Winning", here is a link to the webpage displaying the case study: http://web.inxpo.com/hybrid-event-case-study-cisco-live/ Happy reading!
ReplyDeleteThanks for sharing this great content. It is really informative and useful.
ReplyDelete