Introduction

The internet is changing the way we organise, deliver, attend and connect with events. We have come along way since the events industry started to utilise the internet. In terms of attendance, websites such as Ticketmaster.co.uk and Event Brite have been selling tickets online since 1998 and of course the internet is commonplace for the marketing of events.

However the way the internet is being incorporated into events is changing. The internet is no longer just an aid or accompaniment alongside the event, instead it is becoming an integral part the event and how people connect with the event. For example you could soon be invited to an online event if you haven't been so already, an event that does not require you to leave the comfort of your own home, or even change out of your PJ's!

This blog is going to explore different ways in which the internet is changing the landscape of the events industry, focusing on how these changes are affecting trade shows, by addressing 3 main themes; Virtual Trade Shows, Sustainability through virtual platforms and investigating further creative methods of utilising virtual space.
Many young companies compete for business at these events, motivating them to find inventive ways to differentiate. Trade shows are often used to showcase new and innovative products or services so it will be interesting to see if and how this is reflected in the delivery of events.