Monday 29 April 2013

The Wonderful World of Webinars

Extending the reach of your business in a global economy is one challenge faced by many businesses across the globe during times of economic struggle. With budgets being dramatically reduced it is important for businesses to look at alternative methods of as mentioned above extending customer reach.

Current trends have seen a rise in the use of Webinars, which have become a cost-effective tool to use in order to continually reach the global market. According to Larry Bodine (Law Marketing Blog,2012)  there are 5 Reasons to use Webinars:

1. Save Money - Even though webinars have come under a lot of scrutiny, due to the removal of face-to face interaction, it would be naive to ignore the financial benefits to be had, whilst still reaching a huge global audience

2. Reach a bigger audience - As mentioned above, there is potential to reach global audiences through the use of webinars. Unlike traditional trade shows that put geographically barriers up for many companies as well as increasing travel expenditure, the modern day Webinar is a cost effective method of  cutting travelling times and broaden audience reach.

3. Show your technological acumen - Firstly, utilising constantly evolving smart devices in the business market is vital for success, due to the it's benefits in communication and a companies general attractiveness. By providing Webinars a company shows its ability to embrace change and make effective business decisions. 

4. Easy follow up - with the ability to check in or register online, as well as many users providing demographic information, it is possible for much more accurate data to be obtained 

5. Ease of use - Live trade shows are much more logistically demanding. However through the use of Webinars, logistical obstacles can be avoided. Examples include the setting up of equipment and staging at trade shows, which is cut out through these online platforms. 

The question of the matter is in regards to Virtual trade shows.. can Webinars be used alongside the Virtual trade show, by enhancing the end users experience which has arguably been what both have been scrutinized about.. Your thoughts?



References: 
Bodine, L., 2012. 5 Reasons why use of webinars is growing as budgets shrink [online] Available at:  <http://blog.larrybodine.com/2012/01/articles/marketing/5-reasons-why-use-of-webinars-is-growing-as-budgets-shrink/> Last accessed 29/04/2013

2 comments:

  1. I think it will enhance the experience of the show and add depth to the average, monotonous trade show.

    ReplyDelete
  2. Such a wonderful article you have published.

    ReplyDelete